Psychology 2990A/B Chapter Notes - Chapter 9: Oil Sands, Social Dilemma, Binge Drinking
2 Dec 2014
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Ather qureshi: however, there was a boomerang effect. The sad face was effective in getting high usage consumers to use less, as was information about the average use in the neighborhood: this is now used by major utility companies in 10 major metropolitan areas. You can donate money to the group, and have it doubled, but then shared equally among the others. Ather qureshi: when people make a public commitment to help, it is difficult to back out. If people can take the selfish route privately, they will often do so. But this isn"t always easy; you"re going against the norm. However, sometimes people underestimate what they can do to change injunctive norms, particularly if they are high status members of a group. People overestimate the strength of an injunctive norm: many college and university believe that their peers are more in favor of drinking than they actually are.
