Psychology 3130A/B Chapter Notes - Chapter 3: Endel Tulving, Ram Parity, Long-Term Memory

• School: Western University
• Department: Psychology
• Course: Psychology 3130A/B
• Professor: John Paul Minda

Document Summary

Available memory may influence judgements about base rate information (actual stats) Availability heuristic: people generally make judgements and decisions on the basis of relevant memories that they retrieve: most of the time this heuristic provides useful and correct evidence, proposed by kahneman and tversky. But researchers have suggested that we have a very poor perception of things like violent crime especially so if they are highly publicized. Phenomena like the availability heuristic indicate that higher order thinking abilities such as judgement, reasoning and decision making are highly dependent on memory. Encoding: describes the way in which information is put into memory, creates a mental representation based on the amount of effort and the amount of detail that was processed via attention. Memory retrieval: once a memory is encoded and the representation is stored, we have cognitive processes that retrieve the correct memory traces when required.