Eminence (antithesis of evidence) recommendations are accepted because the person delivering them is seen as an expert. Cant just rely common sense bc logical inconsistence process info and make decisions. Clinical focus ocd started 1800s, until 1960s seen as untreatable. Faulty reasoning form argument inacc/ misleading some way. Straw person argument mischaracterizing positon order make look absurd/unpalatable correct. Extent idea may be based on some; that may limit applicability or relevance. Especially important in clinical because of vulnerable state of patients. Issue of informed consent, provides assurance participant is fully aware of possible benefits and risks. Prior to data collection, must obtain approval for conducting research from institution in which they work. Client, patient participants: dispensing with informed consent, offering inducements for research participants, deception, debriefing. Publication credit: humane are and use of animals, reporting research results, duplicate publication of data, reviewers.