Psychology 3721F/G Chapter Notes - Chapter 10: Implicit-Association Test, Kurt Lewin, Random Assignment
17 Oct 2013
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Group dynamics: t groups to improve social adjustment and group effectiveness. Action research : lessen prejudice, wartime attitude problems, introduced group-participation methods into industrial management. Complex stat designs to analyze data-show complicated variable interactions. Limited control; weak iv manipulations- high error variance. Types of attitude-change research (1)group setting (2)individual experiments. Most studied variables involved in persuasion (petty & wegener, 1998) (1)source variables. Manipulate 1-2 iv; less focus on measurement techniques. Simple stat design is sufficient/finds signif in small #"s of participants. Other (speed of speech, demographic variables, majority or minority status, similiarity to recipient) (2) message variables. Message topic, position, style (issue relevance or importance, position, discrepancy, conclusion drawing, use of rhetorical questions) Message content (argument quality/quantity, positive vs negative framing, fear appeals, emotion vs reason, one-sided vs two-sided arguments) Personality and skills (intelligence, self-esteem, self-monitoring, need for cognition) (4) context variables forewarning (of positions, or of persuasive intent)
