Psychology 3721F/G Chapter Notes - Chapter 1: Gordon Allport

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Long standing controversy: whether to study attitudes or behaviour. Concept of attitude is probably the most distinctive and indispensable concept in contemporary. The word attitude is widely used in everyday speech to describe a person or explain behaviour: why is attitude such a popular & useful concept? (6 reasons) different behaviours (spending time w/ them, kissing the, comforting them, etc. ) Attitude is a shorthand term; a single attitude (e. g. , love for one"s family) can summarize many. An attitude can be considered the cause of a person"s behaviour toward another person or object. The concept of attitude helps to explain the consistency of a person"s behaviour, for a single. Attitudes are important in their own right, regardless of their relation to a person"s behaviour; attitude may underlie many different actions your attitudes toward various individuals, institutions, and social issues reflect the way you perceive the world around you.

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