Psychology 3723F/G Chapter Notes - Chapter 2: Three Witches, Semantic Differential, Blood Donation

• School: Western University
• Department: Psychology
• Course: Psychology 3723F/G
• Professor: Corey Isaacs

Document Summary

Attitudes evaluation (like/dislike) of attitude object. Attitudes are summary evaluations of an object. Cognitive, affective, behavioral components: cognitive component beliefs, thoughts, attributes associated w/ attitude object, affective component feelings or emotions associated w/ attitude object, behavioral component past behaviors or experiences w/ attitude object. Results: cab scores were only moderately correlated, cab components are empirically distinct, cab components aren"t completely independent of each other either. Cab components are (often) consistent in evaluation, but are different ways of saying same thing. Semantic differential scales used to measure overall attitudes (ex: positive/negative, good/bad) Pro: easy to administer and do, compare favourability of responses across attitude objects. Con: no semantic differential scale for behavioral component. Scoring: avg. of ratings given to answers. Includes measure of behavioral component allows for more comprehensive test of multicomponent model attitude. Asked to indicate cab responses most personally salient and relevant unrestrained by.