Psychology 3740F/G Chapter 1: Psych 3740 Chapter 1

• School: Western University
• Department: Psychology
• Course: Psychology 3740F/G
• Professor: Morrison

Document Summary

Eagly and chaiken: define attitude as an association in memory between a given object and a given summary evaluation of the object. Petty and cacioppo: define attitude as the categorization of a stimulus object along and evaluative dimension. Reporting an attitude involves making a decision. We define an attitude as an overall evaluation of an object that is based on cognitive, affective and behavioural information. Attitude objects can be anything that is evaluated along a dimension of favourability. The real world: the atrocities of the second world war led social psychologists like lewin, asch, Festinger and sherif to study processes such as conformity, power and group dynamics: adorno and colleagues: were concerned about the processes that lead individuals to develop authoritarian attitudes and studied in particular anti- In the 1980s, research on this content of attitudes began to flourish: the 80s also saw the introduction of two important models of persuasion: the.