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Chapter 6

CH.6.docx

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Department
Sociology
Course Code
Sociology 2233
Professor
Brendan Murphy

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CH. 6 – Attitudes and Attitude Change Solar Temple Cult- Luc Jouret and Joseph Di Mambro -Wealthy professionals -Individuals become more committed to their decision during self-justification Nature and Origin of Attitudes Attitudes: evaluations of people, objects, or ideas -Positive or negative reaction toward someone/something -Mixed feelings; ambivalent toward feminists, abortion, capital punishment, Natives, Asian Immigrants -We are not neutral observers but constant evaluators of what we see Attitude function of three components: (1) Affective: emotional reactions toward the attitude obj (another person/social issue) (2) Cognitive: thoughts and beliefs about the attitude object (target) (3) Behavioural: actions or observable behaviour toward the attitude object Where Do Attitudes Come From? -Not created equally, based more on one function than the other Affectively Based -Attitude based more on emotions and feelings than on an objective appraisal of pluses and minuses -Falling in love w/ someone despite knowing their past history of untrustworthiness -Subjective things; politics, sex, religion -Heart over mind -Comes from values system and religious or moral beliefs Study: -Help others live cont’d: positive correlation btwn altruistic values and having favourable attitudes toward donating to cancer research -Protect your future (non-values) cont’d: no relation btwn two variables Affectively based attitudes three things in common: 1. Do not result from a rational examination of the issues 2. Not governed by logic (persuasive arguments about the issues seldom change an affectively based attitude) 3. Often linked to people’s values, trying to change them challenges those values Cognitively Based -Facts, objective -Attitude based primarily on a person’s belief about the properties of the attitude object Purpose: classify pluses and minuses of an obj to quickly tell whether it is worth our while to associate ourselves with it Behaviourally Based -Stems from observations of how we behave toward an attitude obj CH. 6 – Attitudes and Attitude Change Self-perception theory: sometimes, ppl don’t know how they feel until they see how they behave -Attitude based primarily on observations of how one behaves toward an attitude object Ex. How much do you enjoy exercising? I guess I like it because I always go running Comparing Affective, Cognitive, and Behavioural Bases of Attitude -Under which conditions are each likely to be based Cognitively based: When attitudes are more negative toward particular groups  Symbolic beliefs: beliefs that certain groups
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