Sociology 1020 Chapter Notes - Chapter 5: Dominant Ideology, Mass Media, News Values
15 Apr 2016
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Alternative news sources:representatives of social movements and of social advocacy groups whose viewpoints often diverge from those of dominant social groups and her representatives (compete with of cial sources over de nition of victimhood) Communication: denotes the transmission of knowledge, ideas, meanings and understandings. Computer mediated communication (cmc): social interaction or information gathering through the use of computer technology. Critical perspective: takes the view that the media reinforce dominant ideology an d the position of the dominant class and other powerful groups. This theory has two variants: one sees dominance as more open to resistance and challenge than the other. Cultivation analysis: examines the long term effects of television viewing on beliefs about social reality. People who watch tv a lot tend to see the world as more violent and dangerous than it really is, and tend to be more fearful. Cultural imperialism: involves one society"s media exerting an overwhelming and unilateral in uence over another society"s culture.
