Sociology 2172A/B Chapter Notes - Chapter 4: Nudity, Interpersonal Attraction, Physical Attractiveness

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Tho(cid:373)as hepard, pu(cid:271)lisher of look magazi(cid:374)e, 1(cid:1013)6(cid:1012): (cid:862)the da(cid:455)s of s(cid:272)a(cid:374)til(cid:455) (cid:272)lad (cid:373)odels i(cid:374) ad(cid:448)ertisi(cid:374)g (cid:449)ere (cid:374)u(cid:373)(cid:271)ered(cid:863) Soon advertisers would put clothing on models to grab consumer attention instead of taking it off. Eferred to ad(cid:448)ertisi(cid:374)g(cid:859)s refle(cid:272)tio(cid:374) of se(cid:454)ual re(cid:448)olutio(cid:374) i(cid:374) (cid:373)id-late 1960s. More than 70% of respondents think there is too much sexual imagery in advertising. Ads are more sexual than ever before. Not just nudity: other sexual context in ads. Most studies of sexuality in ads examine effects of seual ads. Information must be noticed and encoded before recievers are receptive to it, yield to it, and act in accordance with recommendation. Dependent variables are attention, cognition, recognition, recall, and purchase intention. Researches examined impact of emotion evoked by sexual information on evaluations of ad and brand. The relationship between evaluations and sexual imagery are complex: depend on several contextual and individual difference variables. Must consider types of sexual content that have been tested.