Sociology 2172A/B Chapter 10: Socially Responsible Advertising
5 Dec 2016
School
Department
Course
Professor
Document Summary
Social marketing and social responsible advertising are very different. Many companies have socially responsible advertising messages. Advertisers can demonstrate that they are socially responsible using three different types of advertising messages: social issues linked with products, social issues linked with corporations, corporate donations to social issues. The advertiser uses the product or service to draw consumers into the ad and then the socially responsible message becomes associated with the product. Common example companies that link no animal testing policy with their products to appeal to customers against this practice. Linking the message with the actual company. Most commonly occurring: because most companies already have some type of donation policy in place. Advertisers donate a percentage of their profits to a specific cause. Social responsible advertising is beneficial to society because they raise the public"s general awareness of important social issues.
