Sociology 2172A/B Chapter Notes - Chapter 1: Media Consumption, Advertising Campaign, Product Placement

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D"astous a(cid:374)d chartier: 3 reaso(cid:374)s (cid:449)h(cid:455) ad(cid:448)ertisers (cid:373)ight (cid:449)a(cid:374)t to place their products i(cid:374) (cid:373)o(cid:448)ies: watching a movie involves high attention, some of that super attention might fall on the. How advertising appeals product: movies produce large audiences, lots of people see the product placement, natural placement makes audience members less irritated than they are with in-your- face advertising. Some say product placement is form of stealth advertising and unethical, others say it is innovative and effective. In 1970s, average person in the city saw 500-2000 ads/day. Clutter forces advertisers to look for creative ways to get their products noticed. The more viewers move toward on demand media consumption, the more traditional commercials are in danger, and the more advertisers will look for new ways to incorporate their products. million spent in 2005 to integrate products into tv shows. Advertisers must figure out adequate payment for product placement.

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