Textbook Notes (368,434)
Canada (161,878)
Sociology (1,780)
Gale Cassidy (189)
Chapter

4 Creating Consumers.docx

2 Pages
59 Views
Unlock Document

Department
Sociology
Course
Sociology 2172A/B
Professor
Gale Cassidy
Semester
Fall

Description
Creating Consumers Businesses: Profiting From Teenagers - Teenagers often seek to maintain or enhance their status by acquisition of fashionable status symbols - Children as a primary market spending their own money as a significant influence on their parents’ spending; and as a future market when they become adults - Children being manipulated - Teenagers are a lucrative current market - Level of spending by 12 – 17 year olds is unprecedented - Youth market became apparent after WW2, accelerated by strong economic expansion during 1990. - Teenagers also influence adult spending o Companies spend time and money on services provided for children even thought they are not the primary targets - Long-term impacts of habits and taste developed in adolescence and they are concerned to shape taste and brand loyalty during this seminal period Taking Aim at Teenagers - Children and adolescent spend more time watching tv and videos than any other activity besides sleeping - Advertisers pay a premium to reach young viewers - Teenagers are willing to experiment with new products and so companies see them as customers whose loyalty is up for grabs - Some post modern theorist see advertising not as manipulating, but as a central and legitimate part of contemporary popular culture. - Marketing to teenagers is not simply a way to temporarily influence their purchasing preferences. - It is a means of shaping how they define themselves and what constitutes an
More Less

Related notes for Sociology 2172A/B

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit