Sociology 2172A/B Chapter Notes -Jean Piaget, Cognitive Development, Social Rejection
11 Feb 2013
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Document Summary
Future markets of kids is the toughest one to understand from an economic point of view because it is not quantifiable. Less expensive to keep customers than to attract new customers. Psychologist gail golden: children are more suggestible than adults. Kids are future customers and their childhood memories will influence them as buying adults. Still don"t know if brand loyalty is affected by childhood brands, arguably true. Maximizing his or her lifetime value to the company. Kids between 2 5 don"t know the differences between advertisement and the program. Difficult to determine where kids learn most about brands. Kids have a brand repertoire of 100 brands by the time they enter first grade. Brand repertoires developed by trying different products and brands: function of choice more than it is influence from a mass medium, indicative of the consumer culture we live in. Kids believe the brands they use are better due to the egocentric nature of kids.
