Sociology 2172A/B Chapter Notes -David Buss, Breast Implant, Survivalism

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Sexual imagery and promises of sexual fulfillment have been integrated into ads to attract attention, to build carefully crafted brand identities and to sell products. Advertising often blamed for societal ills such as anorexia and breast implants to the perpetuation of economics and social inequality. Sexual information, ultimate goal is to nudge consumers closer to buying the brand. The combination of sex and advertising is powerful: sex: a potent instinctual drive. A drive that ranks high among essential survivalist drives and motivations. Every species on earth does two things well eat and fuck. Companies link their products with sexual information because our biology we can"t help but be drawn to it. Advertisers position their brands as sexual conduits, as magnets, that help us better desire and be desired. Rare are those of us who are completely sexually or materially satisfied.

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