Sociology 2172A/B Chapter Notes -Millennials
11 Feb 2013
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Impact of kids influencing more purchases by getting their parents to buy other things for them and the family. The nag giving in means big business. Hence nagging translates as a potential incremental lift in sales. Two types of nagging: persistent nagging: the most annoying kind, where the request is repeated with increasing volume and intensity over time. Not as effective as importance nagging: importance nagging: requires some level of sophistication in manipulation, appeals to the parent"s desire to provide the best for their kids, an aspiration often associated with boomer parents. Importance nagging works better but persistence can still make a difference: if you can make kids want it, you can get their parents to buy it. 67% of the parents give in to their kids" desires and demands. Youngest of the parent groups and enjoy time they spend with their kids. 85% of the time brand names would appear in kids" expression of their wishes.
