Sociology 2172A/B Chapter Notes - Chapter the other: Counterargument, Exemplum, Jif (Peanut Butter)
13 Sep 2017
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Common stereotypes in advertising: children- boys= rough/ aggressive, more likely seen sporting/ athletic roles/ positions power, more indep. Girls= dainty/ feminine, play house/ cooking/ play w dolls, like pink, more concerned being popular and beautiful. Idea mainstream life homogenizes outlooks and social reality beliefs viewers in direction consistent w tv context- becomes strong part of worldview. Social identity theory: social identity theory- everyone strives belong to group, and once individ belongs to group/ see group as in-group and other groups out-groups. Intent: adv should det what adv designed to do- most= sell products, build brands and comm other types info. Other ads= shock, win award/ create controversy- step into bad taste fashion brands= shock value make seem cutting edge ex: risqu . Relevance: how adv content related to product and to target relevant ad= place app for its target, irrelevant not and may be problematic ex: samsung ad jesus winking about deals- ran easter= complained mocking religion.
