Sociology 2172A/B Chapter Notes - Chapter social advertising: Corporate Donations, American Express, Mecha

• School: Western University
• Department: Sociology
• Course: Sociology 2172A/B
• Professor: Gale Cassidy

Document Summary

Applications: 4 major arenas focused: health promotion, injury prevention env protection and comm mobilization. Using social marketing for public health: global trends: Trend 1: going global for public health: american invention in 20th cent b/c concept initially formulated us and term coined us scholars but today social marketing practice and succ social marketing campaigns all over world. Trend 3: building partnerships: so complex partnership deemed on add social marketing ps- can be non-profit org, private sectors, media org, local comm/ even individs. Trend 5: integration of the 4ps: mix 4ps= truly succ social marketing campaign pos- social marketing public health more health communication- integrate= campaign succ. Trend 6: integration of various communication formats and media: comm formats consist mainly adv, public relations, special events, sponsorships and personal comm, comm media trad media, nontrade media, addressable media (mail, flyers) and digital and/or interactive media.