Sociology 2172A/B Chapter Notes - Chapter -: Counterargument, Advertising Age, Satellite Television
5 Dec 2018
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What are the issues: it takes the responsibility away from bad parenting, blaming advertisers without looking at the media as a whole is short-sighted at best and dangerous at worse. The counter argument suggests that children are vulnerable and don"t understand the how to read media: ban on advertising to children under eight recent concern about obesity in children is fuel to the fire. Commercial tv is conduit for advertisers: it"s not always easy to differentiate between children"s and adult"s entertainment, there is an additional economic issue. Who can blame schools for selling out to advertisers to gain better supplies for their students. There is a fundamental difference in strategy between advertising to adults and advertising to children: ads geared towards adults tend to focus on brand loyalty, ads geared towards children focus on merchandizing tie-ins. Argument: children are smarter than we think they are consumers: walker smith.
