Sociology 2172A/B Chapter Week 2: Sociology 2172A/B Chapter Week : Sociology 2172A/B Chapter : Historical Outlines
5 Feb 2019
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Document Summary
Design: how to be recognizable as a form of promotion but distinguishable from other similar forms, the heading is contained within a further black border which is emphasised by two inward-pointing triangles that function like directional arrows. Interpretation: the uniform black and white might also have suggested a form of place or activity branding. Commodity information: advertising before the 19thc is predominantly informational and textual, advertisements up to the middle of the 19thc are predominantly textual, occasional imagery is supportive of textual information. Woodblock to photography: early advertising imagery can appear crude and unsophisticated to the 21stc viewer. Outdoor advertising: limitations, legal and political restrictions, the stamp and advertising tax. 19thc and limited the operation of both the newsprint and advertising industries. In 1853 the advertising tax was abolished and this was followed by the abolishment of stamp day on newspapers in 1855. Radio: radio in britain was not deemed suitable for advertising.
