Sociology 2172A/B Chapter Notes - Chapter Second Half: High Fructose Corn Syrup, Jean Piaget, Childhood Obesity
27 Apr 2016
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Parents want to protect their children from questionable media and advertisers, since children are a vul- nerable group that can not protect itself. However, it is short-sighted to only blame advertisers. Parents watch continuous episodes of inappropriate shows with children around. Educators are torn between accepting help from media conglomerates, who will fund their programs- in return, advertising in schools. Indirect advertising: corporate sponsored educational materials, contests, training, etc. Big effects would be pushing for government intervention, however, this is hard to pull off. Three reasons why banning advertising to children is impossible". There is a difference in advertisers strategy: Children: merchandizing tie-ins (i. e. mcdonald"s happy meal toys related to the latest block- buster movie) This is the debate between causality and association. It is unfair to market to children because they do not have the two necessary information processing. Differentiate at a perceptual level commercial from non-commercial content realize persuasive intent to advertising skills:
