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Chapter 3

Sociology 2206A/B Chapter Notes - Chapter 3: Structured Interview, Stipulative Definition, Factor Analysis


Department
Sociology
Course Code
SOC 2206A/B
Professor
Stacey Hallman
Chapter
3

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THE MAIN STEPS IN QUANTITATIVE RESEARCH
theory>hypothesis>research design>devise measures of
concept>select research site>select research subjects>administer
research instruments/collect data>process data>analyze
data>findings/conclusions>conclusions
operationalization: operations performed to measure a concept such as
temperature or velocity
research is rarely linear
represents a useful starting point for coming to grips with the
main facets of quantitative approach
external validity: how the research relates to real life situations
structured observation: involves watching the setting of interest and
the people in it, and then recording types of behavior observed
coding: basically categorizing open end questions
CONCEPTS AND THEIR MEASUREMENT
Concepts are ideas or mental representations of things
o Building blocks theories and represent points around
which social research is conducted
o May be used for comparative or descriptive purposes
Three main reasons for the attention given to measurement
in quantitative research:
o Measurement allows for delineation of fine differences
between people in terms of the characteristics in
questions
o Measurement provides a consistent device or yardstick
for gauging such distinctions
o Measurement provides the basis for estimates of the
nature and strength of the relationship between
concepts
INDICATORS
nominal definition: describing something using words
To measure concept you have to have some sort of indicator
that stand for or represent the concept
Indicator refers to a measure in the ordinary sense
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