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Chapter 4

Sociology 2206A/B Chapter Notes - Chapter 4: Laziness, Structured Interview


Department
Sociology
Course Code
SOC 2206A/B
Professor
Stacey Hallman
Chapter
4

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The main reason why survey researchers use structured
interviews is that they promote standardization in both the
asking of questions and the recording answers
Aim to keep error portion to minimum, since error reduces
the validity of the measure
Standardization in the structured interview means that two
sources of variation due to error is less likely pronounced
Variation error can come from intra-interviewer variability
where an interviewer is not consistent in asking questions and
recording answers
Inter-interviewer variability which occurs when there is
more than one interviewer
ACCURACY AND EASE OF DATA PROCESSING
Closed question advantage that the potential for interviewer
variability is reduced there is no problem with interviewer not
being able to write everything down
Intra-coder variability: a coder varies over time in applying
rules for assigning answers to categories
Inter-coder variability: different coders categorize same
answers in different ways
DEALING WITH INTERVIEWER EFFECTS
Example with male to male or make to female answers
differences
Sex and race are the key reactive issues that may have an
impact although their effects are generally confined to sexual
and racial issues
Studies in which more than one person is being interviewed
tend to be conduced by quantitative researchers, though that
is not always the case
People are more likely to show less interest and I don’t know
answers during phone interviews
COMPUTER-ASSISTED INTERVIEWING
The use of CAPI (computer assisted personal interviewing)
has been growing lately because of the increased probability
and affordability of laptop, computers and other electronic
devices and the availability of quality software packages
o System is good because it filters questions
o Avoid asking meaningless questions and forgetting to
ask questions
CONDUCTING INTERVIEWS
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