Sociology 2206A/B Chapter Notes - Chapter 15: Concept Map

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Data reduction: the analytic process of going from a large collection of data to a more generalizable statements about social life. Begin data analysis after all data are collected. Data in the form of words and symbols. Use evidence to demonstrate a particular interpretation is plausible. Rely on assessments of reliability and validity rely on assessments of trustworthiness. Believe facts about social life represent an objective reality that can be examined through scientific methods. Believe that interpretations about social life are rooted in the subjective understandings of study participants. Open coding: a first coding of qualitative data in which a researcher examines the data to condense them into preliminary analytical categories or codes for analyzing the data. Axial coding: a second coding of qualitative data after open coding. The researcher organizes the codes, develops linkages among them, and discovers key analytical categories.

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