Sociology 2206A/B Chapter Notes - Chapter 6: Concurrent Validity, Ethnography, Participant Observation

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Chapter 6 structured observation: structured observation is a technique in which the researcher follows explicitly formulated rules for the observation, categorization, and recording of behaviour, main advantage: emphasis on the direct observation of behavior. Survey research is the opposite because behavior must be inferred from what the respondent reports: structured observation is an alternative to survey-based measures of behavior. The observation schedule: must have a clear focus, and clearly stated, the categories of behaviour must not overlap and everything must have a category, the classification system must be easy to use, strategies for observing behaviour: This entails considering how closely two or more observers of the same behaviour agree on how to code it: concerned with intra-observer consistency. Assessing face and concurrent validity: reactive effects must be taken into account, but should not be exaggerated. Chapter 9 ethnography & participant observation: the ethnographer is typically a participant observer who also uses interviews and documents.

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