Social research affects many aspects of our everyday lived experiences: people use the findings from social research to reduce crime, improve public health, sell products or understand aspects of their lives. The skills and knowledge acquired from this course are practical can use in your everyday life as a consumer and informed citizen. People conduct social research to learn something new about the social world, or to refine their understanding of how the social world works. Social research a process in which a researcher combines a set of principles, outlooks and ideas (methodology) with a collection of specific practices, techniques and strategies (method of inquiry) to produce knowledge. Most people gain their knowledge of the social world by using alternative research based on what their parents or other people have told them: also have knowledge based on personal experiences, books and magazines, movies and. Limitations: it is easy to overestimate the expertise of other people.