Sociology 2206A/B Chapter Notes - Chapter 12: The Focus Group, Grounded Theory, Qualitative Research

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The qualitative interview involves asking questions, listening, expressing interest and recording what was said. Qi are most appropriate for research questions that focus on the subjective meaning that life experiences have for respondents: not appropriate for research questions that investigate causal relationships. Qi is often done in field research: but, is a method that is separate from field research and is used in addition to other data collection techniques. Generally, they involve one or more people being present and are informal and nondirective (the respondent may take the interview in various directions) In qi, participants express themselves in the forms in which they normally speak, think and organize reality: a researcher retains what they say in their natural form and does not repackage them into a standardized format. The focus is on the member"s perspectives and experiences. The researcher asks questions in terms of concrete examples or situations. Similarities and differences between qualitative interviews and friendly conversations.

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