Sociology 2206A/B Chapter Notes - Chapter 10: Fallacy, Missing Data, Content Analysis
24 Aug 2016
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Four research methods that are nonreactive - that people being studied are unaware that they are being studied. Largely based on the positivist principle but also used by interpretive and critical researchers. The logic: beings what a researcher notices something that indicates a variable of interest. Unobtrusive measures are that the people being studied are not aware of it but leave evidence of their social behaviour or actions naturally. Varieties: these measures are varied, and have been creative in inventing indirect ways to measure social behaviour. Recording and documentation: follows the logic of quantitative measurement. A researcher first conceptualizes a construct, then links the construct to nonreactive empirical evidence which is its measure. The operational definition of the variable includes how the researcher systematically notes and records observations. Content: refers to words, meanings, pictures, symbols, ideas, themes, or any message that can be communicated.
