Sociology 2233 Chapter Notes - Chapter 6: James Vicary, Cognitive Dissonance, Truism
5 Apr 2016
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Attitude: an evaluation of a person, object or idea. They are evaluative in that they consist of a positive or negative reaction toward someone or something. 3. an affective component, consisting of emotional reactions toward the attitude object (another person/social issue) a cognitive component, consisting of thoughts and beliefs about he attitude a behavioral component, consisting of actions or observable behavior toward the attitude object. Affectively based attitude: an attitude based primarily on peoples emotions and feelings about the attitude object. (attitudes on abortion, premarital sex, death penalty are examples) Affectively based attitudes have 3 things in common: they do not result from a rational examination of the issues, they are not governed by logic (ex. Persuasive arguments about the issues seldom change an effectively based attitude: they are often linked to peoples values, so that trying to change them challenges those values.
