The History of Advertising
- Advertising for a product was non-existent before the industrial revolution.
- Most of our advertising is lacking information, meant to catch your attention.
Preliterate Period: 3000-400BC
- Advertising locations where something was going on or services that were being offered.
- 1200 BC: Painted or carved messages on stones for events.
- 6 Century BC: Town Criers (Dressed in a certain way to get your attention and
announced whatever it is they are paid to announce.
- Oral Advertising was the first state sanctioned form of advertising, and the most common
form of advertising.
Able to reach a lot of people, very portable, People would become town criers then move
very persuasive on, very costly to pay them for a day’s work,
sometimes unreliable, sometimes was in a
very bad mood and ineffective.
Classical Period: 400 BC – 1400 AD
- Still have Oral Media, even though there is a slight move towards literacy.
- Wasn’t a requirement to read, if you were taking schooling it was through churches.
- Thought of as an upper class deal to read and write.
- INTRODUCTION of Street Advertising;
o Posting advertisements on public walls
o Very basic language talking about important events or services.
- INTRODUCTION of personal ‘classified’ advertising
o If your wife or slave ran away this was a way to reach out to look to find him/her.
- INTRODUCTION of Trademarks
Late Middle Ages: 1400-1600
- The discovery of North America was tied to advertising before they even arrived here.
- Limited text on a brochure first published in the 1600’s (17 Century).
- Consisted mainly of pictures convincing people to go to North America.
- They promised gold, silver, waters filled with fish, etc.
- People came to America under a somewhat false advertising campaign.
- INTRODUCTION of the Printing Press
o Gutenberg, 1450
o Made it possible to reproduce printed material, much faster.
o Some argue the Printing Press was the key to civilization.
o You could record information and build on that information.
o Literacy is increasing so more use for printed material.
- Town Criers became less important, but still existed.
- Posters began being created, books were heavily advertised.
1600’s British Empire Spreads
- Transport goods available worldwide. o Ex. Coffee started to be distributed worldwide, very rapidly.
o Some people had no idea coffee existed.
- INTRODUCTION to Newspapers in England (late 1600’s)
o Ads were informative and descriptive, not persuasive yet.
o Still no products advertised yet.
- The Great Fire of London promoted Newspapers for lost/found ordeals.
- Printing becomes very industrialized, steam-powered cylinder presses.
- This created mass production of newspapers.
- Halifax Gazette in 1752 – 1 ST CANADIAN NEWSPAPER AD
- This advancement improved printing.
- MID 1800’s – Age of Newspaper
- In a very short period of time, newspapers took off (cheap, widely available, illustrations,
- This was also the introduction of persuasion.
Late 1800’s – Industrial Revolution
- Began in Europe in early 1800’s, doesn’t come to North America until mid-1800.
- Before the revolution, if you wanted a product you dealt directly with the shop.
- Shopping wasn’t a leisure, it was a necessity to get items you needed. (No need for
- INTRODUCTION of Cottage Industry
o Multi-step process of production in order to sell a product.
o One stage of production occurred at different times and places.
- This is what brought forth the idea of Factories, bring equipment and workers to one
- MANUFACTURING BRANDING ADVERTISING
- Multiple manufacturers began making similar products, need for advertising comes in.
o Names, logos, packaging, designs.
o A history, a reputation, a meaning to customers (‘personality’)
o Companies didn’t advertise a product but promoted a bran or lifestyle attached to
Mid 1800’s – Travelling Salesman
- Filled a critical niche in American Marketing.
- 35,000 people were travelling across the country trying to promote a compan