Visual Arts History 1043A/B Chapter Notes -Denim

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Fashion (Oxford History of Art): Christopher Breward
Chapter Four
The Promotion of Design
-idea of fashion cycle
-fashion cycles direction
-celebrities are a commodity to marketing clothing and fashion
-social and sexual scandal frequently went down with fashion
-self love was no longer sinful but modern
-celebrities were used to advertise desirability of fashionable life
-models trained to adopt individualized and erotic personas
-strategic high fashion visions emanate from Paris at certain times of
year
-mass dissemination keys to economic survival
-designers, stylists, journalists more symbolic power
-prestige and glamour shown through fashion model and catwalk
>Jeans:
-earliest 16th century
-claimed connections to French = denim
-and Italy = Jean
-wholesaler Levi Strauss
-cheap, durable
-uniform of labour
-now patriotic garment of choice
-for leisure time
-unchanging anti fashion characteristics
-makes it popular with rebels and outcasts
-fashionable change transformed jean to a lifestyle
-concept rich in potential and profit
-symbolizes change in fashion
-change from garment utility to symbolic worth
-the remit of fashion today has expanded well beyond the design,
manufacture and wearing of a new dress
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