Women's Studies 2283F/G Chapter Notes -Dildo, Penis Envy, Ethnography
1 May 2013
School
Department
Course
Professor
Document Summary
Getting wet: heteroflexibility in the lword candance moore. In january 2003, showtime, a pay cable network launched the first ever lesbian-themed serial drama, the l word with a large scale marketing campaign aimed at an urban demographic. The l word has become a breakout hit for show time earning the fastest show renewal in the. Show time encourages visual consumption of the l word via the tourist"s gaze and the show"s creators have capitalized on this gaze as an ambivalent lure for straight and queer viewers alike. Spigel argues that television at its most ideal promised to bring to audiences not merely an illusion of reality as in the cinema but a sense of being there, a kind of hyper realism. The l word cultivates the tourist gaze in politically positive ways, as the show explains references, for instance, that most queer audience members would not need to have explained, to encourage heteroflexability in its straight viewers.
