Writing 2111F/G Chapter Notes - Chapter 2: Intangible Asset, Five Techniques, Verbosity
Document Summary
Ways to analyze your audience: the most important tool in audience is empathy, empathy the ability to put yourself in someone else"s shoes, to feel with that person. It will usually be easy to get information by talking to and observing members of your audience, as well as talking to people who know your audience. The lawyer can then decide which parts of the information to use in preparing the case. Writing or speaking to multiple audiences with different needs: when it"s not possible to meet everyone"s needs, meet the needs of gatekeepers and decision makers first. Content and choice of details: provide an overview or executive summary for readers who want just the main points. In the body of the document, provide enough detail for decision makers and for anyone else who could veto the proposal. If the decision makes don"t need details that other audiences will want, provide those details.