Writing 2111F/G Chapter : Writ2111G Case1 TeknoSport Sample
21 Oct 2011
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From: n. a. m. , regional manager of sales. Subject: why teknosport should keep the sales training program. To be competitive in the future, teknosport must continue to introduce innovative technological developments for new product packages, as well as further improvements in our communications system. It is essential that we cut back on some current expenses to focus more money in communications and technology. However, it is imperative that we continue to fund programs that cater to the life of our business, the customers. Considering the decrease in turnover resulting in seasoned sales personnel it is fair to assess the relevance of the stp to employees. Since 1986, new hires of teknosport have been required to complete a rigorous five-day training program, the sales training program (stp). The stp was designed to teach new sales personnel how to sell equipment, establish and maintain customer contacts, use the firm"s communication system, and fit in with the company culture.
