Writing 2111F/G Chapter Notes - Chapter 1: Communication Theory, W. M. Keck Observatory, Counterclaim

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Document Summary

Chapter 1 communications in a changing business world. Communication ability = promotability: communication ability ranks first among the qualities that employers look for in a job and promotion candidates, people with proficient writing skills are known to earn more money. The cost of writing: writing costs time and money. In many organizations, reports cycle through many people before it is finally approved: the cycling process increases the cost of writing while adding to its accuracy and credibility. The cost of poor writing: takes longer to read, needs revision, obscure ideas, requires requests for further information, does not get results, undermines the image of the organization, loses goodwill. Benefits of improving writing: saves time, makes your efforts more effective, communicates your points more clearly, builds goodwill; builds a positive image of your organization. Information overload occurs when more messages are transmitted than the human receiver can handle.

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