BU111 Chapter Notes - Chapter 2: Switching Barriers, Canadian Tire, Brand Equity
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BU111 Full Course Notes
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The external environment consists of everything outside an organization that might affect it. Managers must understand the key features of the environment then strive to compete in it. No firm can control the environment, but its important to be proactive and try to influence it. Organizational boundaries: separates organization from its environment. To distinguish one company from a separate but related company. Ex: a large domestic business (gm canada) is owned by an even larger international business (general motors). Gm canada has complex relationships with other businesses, but also functions within the boundaries of its international parent, which has its own network of businesses. Some overlap and some are distinct from gm canada"s network: these distinct relationships can be seen as the organizational boundary that separates. Multiple organizational environments: organizations have multiple environments, which can be specific. Ex: bauer performance sports limited must contend with external factors beyond its control, such as competitive actions by competitors like.
