Textbook Notes (290,000)
CA (170,000)
WLU (9,000)
BU (2,000)
BU111 (100)
Chapter 2

BU111 Chapter Notes - Chapter 2: Sustainable Development Goals, Subscription Box, Netflix


Department
Business
Course Code
BU111
Professor
Jim Mc Cutcheon
Chapter
2

This preview shows page 1. to view the full 4 pages of the document.
Business Models
From Idea to Business
What is a Business Model?
A model and describes of how the business works (creating value, adding value and
A usiess odel desries the ratioale of ho a organization creates, delivers, and
captures value Aleader Osteralder – Busiess Model Geeratio
How a company intends to make money / the logic by which it sustains itself
financially
reflets the strategi deisios ad trade-offs that entrepreneurs make
to ear a profit
How your idea actually becomes a business
A produt is the etre of a usiess odel, ut it is ot a usiess i ad of itself it a’t
sueed ithout a great usiess odel.
The Drago’s De Guide to Real-World Business Models
Different companies can have similar offerings but different business models
Impact of Business Model
Model affects strategy/ways of operating
Blueprint describing how an organization operates
Why does it matter?
Business models are at heart stories – stories that explai ho eterprises ork
Why Business Models Matter HBR May 2002
All the elements of a good story
Precisely delineated characters
Plausible motivations
Plot that twists
A successful business model represents a better way than the existing
alternative
Whe usiess odels dot ork – fail narrative test or numbers test
Text page 18-19 Why Business Models Fail
Narrative - flawed logic, limited strategic choices, and incorrect
assumptions about the value chain
Numbers imperfect value creation and capture assumptions
find more resources at oneclass.com
find more resources at oneclass.com
You're Reading a Preview

Unlock to view full version