BU111 Chapter Notes - Chapter 2: Pfizer, Shareholder Rights Plan, Shoppers Drug Mart

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21 Sep 2017
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BU111 Full Course Notes
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Improving knowledge in an area without primary focus on whether ant discoveries. Focusing specifically on how a technological innovation can be put to use in the making of a product/service that can be sold in the marketplace. Ex. h. j heinz developed a tomato that was sweeter than their previous one to make their ketchup, which eliminates their need for corn syrup which has been rapidly increasing in price. Canada"s spending on r&d is in the bottom three of the oecd countries and our productivity growth rate is less than half the oecd average. Canadian government gives businesses approx. billion to boost spending on r&d, but no change. Process of getting a new technology out of the lab and into a marketplace. Challenge is meeting the constant demand to decrease cycle time - time from start to end that it takes a firm to accomplish some recurring activity or function. Customs, values, attitudes, and demographic characteristics of the society.

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