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Textbook Notes for BU121 at Wilfrid Laurier University (WLU)

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WLUBU121Laura AllanWinter

BU121 Chapter Notes - Chapter 1: Initial Public Offering, Cash Management, Mortgage Loan

OC28522232 Page
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WLUBU121Laura AllanWinter

BU121 Chapter 3: BU-121 Chapter 3

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16
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WLUBU121Laura AllanWinter

BU121 Chapter Notes - Chapter 1: Cost Driver, Cash Flow, Fairy

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The benefit that the customer derives from the product or service you are offering; the reason the customer will buy it. Also, can be considered as a s
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WLUBU121Laura AllanWinter

BU121 Chapter Notes - Chapter 2: Sales Promotion, Marketing Mix, Customer Relationship Management

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Core value proposition: a statement of the tangible benefits a customer receives from using your products, the 5 value drivers of the core value propos
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WLUBU121Laura AllanWinter

BU121 Chapter Notes -Financial Statement, Income Statement, Net Present Value

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Focus on: the key issues in the case and their relevance to course content, the analytical tools you can use in the case, how you will focus your analy
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WLUBU121Laura A.AllanWinter

BU121 Chapter Notes - Chapter 4: Marketing Strategy, Price Skimming, Durable Good

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Product: in marketing, any good or service, along with its perceived attributes and benefits, that creates value for the customer. Brand: a name, desig
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WLUBU121Allan Mac KenzieWinter

BU121 Chapter Notes - Chapter 8: Income Statement, Variable Cost, Fixed Cost

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Revenue required: ,000 / 0. 1 = ,000. Pete will need to be selling above ,000 per year to profit from this decision. His current sales revenue is ,600,
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WLUBU121Laura A.AllanWinter

BU121 Chapter Notes - Chapter 3: Competitive Advantage, Luxury Vehicle, Marketing Mix

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37
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WLUBU121Laura AllanWinter

BU121 Chapter Notes - Chapter 5: Time Deposit, United States Treasury Security

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Financial management: the a(cid:396)t a(cid:374)d scie(cid:374)ce of (cid:373)a(cid:374)agi(cid:374)g a co(cid:373)pa(cid:374)(cid:455)"s (cid:373)o(ci
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WLUBU121Laura AllanWinter

BU121 Chapter Notes - Chapter 6: Gross Profit, Headcount, Cash Flow

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Sales forecast: should be calculated first because volume of sales affects business expenditures. Gross margin (for product businesses: gross profit gr
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WLUBU121C SmithFall

BU121 Chapter Notes - Chapter 1: Cash Flow, Business Plan, Li Ke

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WLUBU121Laura AllanWinter

BU121 Chapter Notes - Chapter 4: Online Advertising, Customer Relationship Management, Positio

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Curve that describes the different types of customers who purchase products throughout its life cycle: the blue curve is the product life cycle. Eager
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