BU121 Chapter Notes - Chapter 2: Sales Promotion, Green Marketing, Target Market
Document Summary
What is marketing? an integrated system of activities designed to plan, price, promote and distribute, want-satisfying goods and services to present and potential customers . Related to providing a want-satisfying good or service. What products to bring into the market in conjunction with the overall strategic direction of the company. Then work with operations to design those products and allocate the resources needed. Have to work with human resources - make sure people with skills are in the right place. Have to work with finance - is it feasible. Consumer is the main focal point of any successful business. Finding potential consumers and creating a relationship with them is they key to long term success for a company. Sponsorships show consumers how much they are valued. Identifying consumer needs and then producing the goods or services that will satisfy them well making a profit for the organization.
