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Department
Business
Course
BU288
Professor
Roopa Reddy
Semester
Fall

Description
BU288CH03 Perception the process of interpreting the messages of our senses to provide order and meaning to the environment Key word interpretingPeople frequently base their actions on the interpretation of reality that their perceptual system provides rather than on reality Components of perception The perceiver one of the most important characteristics of the perceiver that influences his or her impressions of a target is experience Perceiver SituationTargetExperience AmbiguityMotivational State Emotional State Perceptual defence the tendency for the perceptual system to defend the perceiver against unpleasant
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