BU288 Chapter : ch03-BU288.docx
Document Summary
Perception: the process of interpreting the messages of our senses to provide order and meaning to the environment. People frequently base their actions on the interpretation of reality that their perceptual system provides, rather than on reality. The perceiver: one of the most important characteristics of the perceiver that influences his or her impressions of a target is experience. Perceptual defence: the tendency for the perceptual system to defend the perceiver against unpleasant emotions. A theory that states that people from perceptions of themselves based on their characteristics and memberships in social categories. Our personal identity is based on our unique personal characteristics, such as our interests, abilities, and traits. Social identity is based on our perception that we belong to various social groups, such as our gender, nationality, religion, occupation, and so on. Second, bruner"s model illustrates that our perceptual system works to paint a constant picture of the target.
