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Textbook Notes for Brent

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WLUBU352BrentFall

BU352 Chapter Notes -North American Industry Classification System, Retail, Treasury Board

6 Page
1 Oct 2012
30
Business to business marketing (b2b): the process of buying and selling goods or services to be used in the production of other goods and services, for
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WLUBU352BrentFall

BU352 Chapter Notes -Marketing Mix, Voice Of The Customer, Pro Forma

5 Page
1 Oct 2012
34
Marketing: a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer re
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WLUBU352BrentFall

Marketing- Ch 13.docx

8 Page
1 Oct 2012
3
Chapter 13: marketing channels- distribution strategy place. All activities to get the right products to the right customer when the customer wants it.
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