Textbook Notes for Hae Joo Kim

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WLUBU352Hae Joo KimFall

BU352 Chapter Notes - Chapter 8: Dollarama, Westjet, La Senza

OC768694 Page
27 Jan 2013
33
The grouping of consumers on the basis of where they live. The grouping of consumers based on easily measured (objective) characteristics. (ex. Disadva
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WLUBU352Hae Joo KimFall

BU352 Chapter Notes - Chapter 9: Preempt, Cadbury, Procter & Gamble

OC768694 Page
27 Jan 2013
25
Can be offered through a voluntary marketing exchange. The complete set of all products offered by a firm. Groups of associated items (ie. those that c
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