Textbook Notes for Unknown

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WLUBU352UnknownFall

BU352 Chapter 14: Integrated Marketing Communications

OC33691311 Page
27 Oct 2015
3
Consumers won"t buy new products and services unless they are aware of them. Consider how to communicate the value of a new product/service (value prop
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WLUBU352UnknownFall

BU352 Chapter 16: Global Marketing

OC33691310 Page
27 Oct 2015
2
Competition is no longer local, provincial, or even national; it is global. Canadian companies compete globally for raw materials, labour, knowledge, &
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WLUBU352UnknownFall

BU352 Chapter Notes - Chapter 9: Junk Food, Ures, Zipper

OC3369138 Page
27 Oct 2015
2
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WLUBU352UnknownFall

BU352 Chapter Notes - Chapter 11: Pricing Strategies, Tiffany & Co., Marketing Mix

OC33691318 Page
27 Oct 2015
5
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WLUBU352UnknownFall

BU352 Chapter 10: Services: The Intangible Product

OC3369137 Page
27 Oct 2015
2
Chapter 10 services the intangible product. Economies of developed countries = more dependent on services. Service sector is > 70% of canada"s economy;
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WLUBU352UnknownFall

BU352 Chapter 17: Ethics and Socially Responsible Marketing

OC3369138 Page
27 Oct 2015
2
Chapter 17 ethics and socially responsible marketing. This question leads into the primary ethical dilemma facing managers, that is, how to balance sha
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WLUBU352UnknownFall

BU352 Chapter 1: Overview of Marketing

OC3369136 Page
27 Oct 2015
2
How the product or service will be conceived/designed, how much it should cost, and how it should be promoted, and how it will get to the customer. In
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WLUBU352UnknownFall

BU352 Chapter 15: Advertising, Sales Promotions, and Personal Selling

OC33691311 Page
27 Oct 2015
1
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WLUBU352UnknownFall

BU352 Chapter Notes - Chapter 13: Basic Channel, Personal Selling, Market Power

OC33691317 Page
27 Oct 2015
1
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WLUBU352UnknownFall

BU352 Chapter 2: Developing a Marketing Plan & Marketing Strategies

OC33691315 Page
27 Oct 2015
2
Chapter 2 developing a marketing plan & marketing strategies. 1 | n a t a s h a p a r k. Implementation phase: marketing managers identify and evaluate
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WLUBU352UnknownFall

BU352 Chapter 13: Retailing

OC33691310 Page
27 Oct 2015
1
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WLUBU352UnknownFall

BU352 Chapter Notes - Chapter 7: Mass Customization, Cola Wars, Plastic Surgery

OC33691313 Page
27 Oct 2015
2
2013: marketing is about satisfying consumers" wants and needs. It is not enough just to make the product. Market could be grouped by country, by regio
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