Exams are coming!
Get ready with premium notes and study guides!

Textbook Notes for BU352 at Wilfrid Laurier University (WLU)

  • 324 Result
  • About WLU
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 18: Living Wage, Water Scarcity, U.S. Consumer Product Safety Commission

OC1436536 Page
5
Marketing ethics: ethical problems that are specific to the domain of marketing. Anyone involved in marketing activities must recognize the ethical imp
View Document
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 17: Franchising, Living Wage, Glocalization

OC1436539 Page
6
Globalization: refers to the increased flow of g/s, people, technology, capital, information, and ideas around the world; has economic, political, soci
View Document
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 10: Intangibility, Customer Satisfaction, Gift Registry

OC1436537 Page
10
Service: any intangible offering (deed, performance, effort) that can"t by physically possessed. Customer service: human or mechanical activities firms
View Document
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 7: Stratified Sampling, Virtual Community, Cluster Sampling

OC1436539 Page
17
Marketing research: set of techniques and principles for systematically collecting, recording, analyzing, and interpreting data that can aid decision m
View Document
WLUBU352Dave SwanstonFall

BU352 Chapter Notes - Chapter 9: Clorox, Brand Awareness, Universal Product Code

OC14646146 Page
0
There is more to a product than its physical characteristics or its basic service function. Core customer value the basic problem-solving benefits that
View Document
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 8: Technical Support, Panel Data, Marketing Mix

OC14365312 Page
11
Product: anything that is of value to a consumer and can be offered through a marketing exchange (goods, services, places, ideas, organizations, people
View Document
WLUBU352Shirley LichtiSummer

BU352 Chapter Notes - Chapter 11: Common Application, Ebay, Price Fixing

OC5051078 Page
0
Lo1: explain what price is and its importance is establishing value in marketing. Price the overall sacrifice a consumer is willing to make to acquire
View Document
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 11: Oligopoly, Cash Register, Price Floor

OC14365311 Page
7
Chapter 11: pricing concepts and strategies: establishing value. Price: overall sacrifice a consumer is willing to make to acquire a specific g/s (mone
View Document
WLUBU352Shirley LichtiSummer

BU352 Chapter Notes - Chapter 15: Time Point, Puffery, Telemarketing

OC5051074 Page
0
Aida model (attention, interest, desire, action) attention leads to interest, which leads to desire, which leads to action. At each stage the consumer
View Document
WLUBU352Shirley LichtiSummer

BU352 Chapter Notes - Chapter 9: Frito-Lay, Rice Krispies, Canadian Imperial Bank Of Commerce

OC5051075 Page
0
Core customer value: the basic problem solving benefits that customers are seeking ex. brand name, features/ design, quality level, and packaging. Asso
View Document
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 14: Videotelephony, Adwords, Google Analytics

OC14365311 Page
6
Marketers must consider how to communicate value of new g/s (value proposition) to target market. Integration of elements provides firm with best means
View Document
WLUBU352BadhFall

BU352 Chapter Notes - Chapter 3: Speeders, Computer Data Storage, Stock Market

OC1436537 Page
8
Analyzing the marketing environment helps marketers assess their continued strengths and value of their g/s, and any weaknesses resulting from changes
View Document
Showing 1 — 12 of 324 result
View all professors (20+)

Textbook Notes (270,000)
CA (160,000)
WLU (8,000)
BU (2,000)
BU352 (300)