BU352 Chapter Notes - Chapter 5: Marketing Mix, Retail, North American Industry Classification System
Document Summary
Business-to-business marketing : the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. Resellers: marketing intermediaries that resell manufactured products without significantly altering their form. Market characteristics: derived demand: the linkage between consumers" demand for a company output and its purchase of necessary inputs to manufacture or assemble that particular output. North american industry classification system (naics) codes: a classification scheme that categorizes all firms into a hierarchical set of six-digit codes. Stage 3: rfp process: request for proposals (rfp): a process through which buying organizations invite alternative suppliers to bid on supplying their required components. The buying centre: the group of people typically responsible for the buying decisions in large organizations. Organizational culture: reflects the set of values, traditions, and customs that guides a firm"s employees" behaviour.
