BU352 Chapter Notes - Chapter 1: Kijiji, Marketing, Customer Relationship Management
Document Summary
Marketing a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships. Good marketing is not a random activity; it requires thoughtful planning with an emphasis on the ethical implications of any of those decisions on consumers and society in general. Marketing plan a written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four. Ps, action programs, and projected or pro forma income and other financial statements. Marketing is about satisfying customer needs and wants. Need a person feeling physiologically deprived of basic necessities, such as food, clothing, shelter and safety. Want the particular way in which a person chooses to satisfy a need, which is shaped by a person"s knowledge, culture, and personality.
