BU352 Chapter Notes - Chapter 6: Reverse Auction, English Auction, Medical Device
Document Summary
Business-to-business (b2b) marketing the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers. Firms focus their efforts on serving specific types of customer markets to create value for those customers. Many firms find is more productive to focus their efforts on key industries or market segments rather than on ultimate consumers. Some of the biggest b2b buyers are manufacturers and producers. Today, many b2b companies are demanding, as a condition for doing business, that suppliers demonstrate social responsibility by putting in place policies and practices to reduce their carbon footprint. Resellers- marketing intermediaries that resell manufactured products without significantly altering their form. Institutions such as hospitals or schools also purchase all kinds of goods and services for the people they serve.
