BU352 Chapter Notes - Chapter 12: Electronic Document, Barcode, Rolex
Document Summary
Distribution channels, supply chain and logistics are related. Distribution channel the institutions that transfer ownership of and move goods from the point of production to the point of consumption. It not only owns most of its own stores, but also produces the majority of its own clothes and makes more than 40 percent of its own fabric. Wholesalers those firms engaged in buying, taking title to, often storing, and physically handling goods in large quantities, then reselling the goods (usually in smaller quantities) to retailers or industrial or business users. Retailers sell products directly to consumers: home depot and costco function as both retailers and wholesalers. Pull marketing strategy designed to get consumers to pull the product into the supply chain by demanding retailers carry it: promotional efforts directed at customers advertising, social media, store displays, ex- martin"s apple chips.
