BU352 Chapter Notes - Chapter 17: Joint Venture, Masculinity, Dominican Republic–Central America Free Trade Agreement
Document Summary
Globalization the process by which goods, services, capital, information and ideas flow across national borders. Caused by and leads to a number of global changes affecting marketers: competition is no longer local, most items even with made in canada tags are produced in other parts of the. World(china etc. : eliminations of trade barriers by governments, decreasing concern for transportation of goods over time and distance, standardization of laws and globally integrated production process. Assessing global markets pest is considered together in order to obtain a complete picture of a country"s marketing potential. Analyzing the economic environment: evaluating the general economy- healthy economies provide better opportunities for profit and global marketing expansions. Individualism perceived obligation to and dependence on groups: masculinity the extent to which dominant values are male oriented. A lower masculinity ranking indicates that men and woman are treated equally in all aspects of life: time orientation short-versus long term orientation.
